Dancing Diamonds

Dancing Diamonds AR effect for @farfetch x @chopard inspired by the luxury watch series is already available on the Farfetch profile!

When we talk about big brands, the quality and attention to detail must be very high at every stage.

A physics engine developed specifically for this project is capable to handle collisions of dozens and hundreds of objects without sacrificing performance even on old phones. A custom glass simulation shader with reflections, refractions, dispersion, is also built on a different principle. Instead of rendering each object separately, it processes the entire scene at once, which’s way faster.

We’re going towards collaborations of big brands with artists faster and faster — this is always an opportunity to bring something new to marketing and image.